New Colours and Old Guides Mean You Could Be Missing Out!

If you haven’t upgraded your Pantone Guides and books for several years, your colours are no longer meeting full market demand nor are they reliably accurate.

Here’s why:

AGING EFFECTS: IS MY COLOUR THE RIGHT COLOUR?

Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:

  • Highly-regulated ink formula consistency
  • Printed on the most popular commercial-grade 100 lb and 80 lb text weight stocks
  • Carefully monitored for imperfections during the production process

However, our guides will not last forever. Due to handling, fading, and aging, your colours will appear inaccurate over time. That’s why we recommend replacing your guides every 12-18 months, depending on your usage case and storage habits.

  • Handling = Smearing and removing pigment from natural oils on fingertips
  • Pages rubbing together = Scratching or removing pigment
  • Light exposure = Fading
  • Paper aging = Yellowing effects
  • Ambient moisture = Accelerating paper aging 

PRODUCTION GUIDES: IS MY VENDOR LOOKING AT THE SAME COLOUR?

One of the biggest design frustrations is the circle of rework that goes into getting the right colour. We’ve all been there. Why is it so challenging? There are many reasons, but an easy one is that your production partners are using old guides.

If your guide is new but your printer’s guide is even just a few years older, then your colours will no longer accurately match, which can cause:

  • Miscommunication
  • Frustration
  • Unnecessary reworks
  • Cost in shipping approval samples
  • Loss of time
  • Dissatisfaction

And ultimately, Reluctant Acceptance (ex: “This is the best match possible”)

So, if you use Pantone Products to specify or approve colours with your design or production partners, then you might want to encourage them to keep their guides up to date as well (e.g. buy them at the same time).