How to choose the right Pantone® Color Systems 


We have two color systems. Which Pantone® Colors are right for you?

We organize nearly 5,000 Pantone® Colors into two Systems, one for print and packaging and the other for product design.

Why? Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that will POP on shelf.

The appearance of color can change based on the material on which it is produced. In fact, some colors are not achievable at all on a certain material. That’s why we organize colors into two systems – to ensure that the colors included are achievable and reproducible based on the materials used.

Which PANTONE® tools and guides do I need?

Whether your canvas is paper, fabric, plastics, or forecasting – PANTONE® have the tools for you.



Why are color standards important? 

A brand’s color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right colour can increase brand recognition by up to 87%.

In product development, the right colour is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the most important design element for reflecting mood and style. The right colour can sell products and ideas more effectively by 50-85%.

But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.

1. Color Interpretation:

We all interpret color in slightly different ways. Even something as seemingly specific as Navy Blue can mean noticeably different things to different people. Using a Pantone Color enables you to communicate your precise color requirements in a language that is recognized around the world.

2. Multiple Materials:

The color of your final production material can have a tremendous impact on the appearance of your color – and your satisfaction with the result. Pantone’s digital tools and physical color references allow you preview and adjust these results before production, helping you to avoid additional time and expense.

3. Multiple Suppliers:

Working with more than one supplier can mean variations in processes and equipment, leading to results that can vary significantly. Our cloud-based color tools can ensure that your suppliers are all aiming toward the same target, for consistent results across the board.

4. Multiple Production Runs:

Your color may be consistent throughout a production run, but will it match the run before it? Or the one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it is produced.

Why should you update your Pantone Guides & Books?

Handling, light, humidity, and oil will cause colors to become inaccurate and you could be missing the latest market and trend-driven colors. How many colors are you missing?

Illustrating the present and reading the future, Pantone proudly introduced another 112 new colors in March 2016 to give designers a greater range of expression and freedom. Having the right colors to choose from is essential when making design decisions.

  • Color commands our attention.
  • Color is the single most important design element in reflecting mood and style.
  • In today’s visual world, creating the right color palette is more crucial to success than ever before.
  • Consumer reaction to color, especially in packaging and consumables, is based on proven psychology.
  • Sending a strategic message with a precise color strategy is critical.

Here’s what can be found inside our updated series of global color communication tools:

  • A total of 1,867 Solid PANTONE® Colors.
  • Colors relevant and expected for contemporary packaging, created in collaboration with major brands.
  • Emphasis on specific color ranges derived from market requests, our community has asked us for colors and we’re responding to meet those popular requests.
  • 112 new ways to be even more creative, inspired and expressive through color.